SJ & P—
Su Jin Park builds intuitive products and future-ready experiences by combining AI, Design, and Strategy.
Focus Areas
-
Samsung Co-branded Card
Samsung Semiconductor (Global Roll-out)
S.com UX revamp (Global Roll-out)
-
Defined the 2030 vision for Samsung’s future D2C eCommerce platform
Led LG pilot to apply generative AI for global content production → improving brand consistency and reducing lead time across subsidiaries
-
Designed digital experiences across fintech, mobility, commerce and backend platforms— with a focus on clarity, usability, and function.
-
Aligning user needs with business goals through strategi design thinking.
SJ FAQs
Who are you?
Born in Seoul, shaped in New York. She works best where clarity meets complexity — turning ambiguity into grounded human-centered experiences.
Where have you worked?
Seoul, New York, and in-between. Most recently at EY as a digital consultant, and before that in fintech, mobility, and retail startups.
Each place shaped how I listen, lead, and decide
Do you only design?
Not really.
I write proposals, manage timelines, lead PMO tasks, and shape project docs from briefs to report. I design the process, not just the screens.
What’s your background?
Su Jin worked the past +8 years across consulting, in-house, and startups — from enterprise-scale platforms to early-stage ideas.
How would you describe your design style?
Simple, honest, intentional.
Su Jin values structure, rhythm, and clarity. She doesn’t follow trends, but notice them.
What kind of work are you enjoyed the most?
Work that makes things clearer.
She likes early-stage chaos, messy questions, and figuring out what really matters.
Hands-on experience :
SJ has designed delivered digital tools across mobility, e-commerce, and enterprise platforms— from back-office portals to end-user flows.
Her work blends startup with consulting structure, always aiming for clarity in complex systems